10 SECRETS TO HIRE A SEO PROFESSIONAL
Updated: Apr 1
Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having a strong understanding of SEO is hardly sufficient in some cases. Even if you are doing your best to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. You must understand that your website will have to be fully optimized in all elements for starters. Not just that, but your website has to be maintained regularly. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.
There are numerous SEO companies today, and there are many trustworthy companies and unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are ten important points that you must keep in mind when selecting SEO services:
Site Evaluation Guide
Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site regarding ranking and design structure. This can be done by performing a website audit. This website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.
Tools in Figuring out Keywords
What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding the SEO Agency's methodology for keyword evaluation or research is very important. It will be a great help if you perform your due diligence using essential tools, such as conducting keyword research and analysis through keyword planner in Google AdWords.
Backlinks to Website
Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO as onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.
A dependable SEO Company will not just give you a quote once they figure out how much work must be included. Charging you high costs will not necessarily ensure you receive high-quality services. It also doesn't guarantee that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.
Does your SEO Company provide you with a timeline? Through hard work and correct planning, results can be attained on time. Some SEO Firms offer SEO plans that claim to put you on the first page of search results in just 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as ten days.
An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don't give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process. They should be able to offer you regular maintenance, customer support, and proper upgrading.
What SEO strategy will your SEO Company use to raise your ranking? It would be best if you looked out for companies that will utilize spam advertising methods to rank you on top in no time. Suppose the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines. In that case, you should instantly turn away.
An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google's indexing, which will certainly lead your site to be blocked. Knowing your SEO Company and researching how proper SEO is done is extremely vital in choosing the ideal firm.
Providing Targeted Traffic
Do they understand the distinction between direct traffic and targeted traffic? You will hire the services of an SEO Company mainly because you need to attract traffic into your website. However, you need targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords to generate leads.
You don't want irrelevant traffic to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.
A professional SEO Company should have a straightforward course of action to attain the desired results in a given time frame. They should be able to show the client what's being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done concerning your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available to show the extent of the campaign. This includes how much fresh and high-quality relevant content they will publish on your website every week. How many distribution channels? What social media, article directories, and websites will they use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.
A comprehensive report system should be provided to show the progress of the SEO campaign and the ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will benchmark how the firm progresses towards your desired ranking status.
Does the SEO Company offer some guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.
These are the primary considerations you need to look at when hiring an SEO Agency to ensure that you don't pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has a more significant ROI in the long run when compared to other marketing options.